Cedric and Lula Mays believe that much talent is being lost in the population that is often underserved by societal institutions at the present time. They also value the belief that with proper encouragement, demonstrated moral integrity, and funding young people with dreams will set high goals and attain success in areas including business and STEM (Science, Technology, Engineering, and Math). 

The Mays Foundation focuses on providing education funding for college scholarships for minority high school students attending public and private schools in the greater Milwaukee area.